Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce that Tim Lesser has been named the company’s Vice President of Product Development & Marketing, effective immediately.

“Tim has spent the last eight years leading our engineering and product development teams, and he’s been a member of the shooting and outdoor industry even longer than that,” said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. “His drive, talent, and commitment to the Leupold brand make him the perfect person to continue to elevate our product development and to take our consumer marketing efforts to the next level.”

Lesser was previously Leupold’s Vice President of Product Development. His duties will now include leadership of the product development team and the brand’s internal marketing team. Lucas Burt, Leupold’s Senior Manager for Brand Creative, will report to him directly.

In addition, team member Dustin Miller has been named the company’s Director of NPI Engineering. Miller, who holds a PhD in Mechanical Engineering, joined Leupold in 2021 and has an extensive background in product design and development. He will oversee the company’s New Product Introduction (NPI) engineers.

“Dustin’s skillset in engineering and new product development is undeniable,” Pettet said. “We’re excited to have him leading the charge as we continue to design and build products that will outperform, outinspire, and outlast the competition.”