Innovation is at the very core of the American spirit – we aspire to be independent, to build our own solutions, to constantly improve. It was that core trait that drove Marcus Leupold – son of Fred, the legendary co-founder of Leupold & Stevens, Inc. – to throw aside a riflescope that failed him and build something better. More than 70 years later, that spirit still thrives at Leupold, and it’s embodied tenfold in the new VX-Freedom line of riflescopes.

You want relentless reliability? The VX-Freedom delivers it. You want elite optical performance at a price you can’t ignore? Consider that box checked. You want to unleash your rimfire rifle, dominate from any tree stand, or tag out across an open draw? The VX-Freedom has you covered.

The entire VX-Freedom line is designed, machined, and assembled right here in the U.S.A. with one purpose in mind – to give you the freedom to put a Leupold on any hunting rifle, .22, AR, or long gun you own, knowing it will perform for a lifetime.

Only a company with our history and engineering expertise can deliver an American-made optic that boasts performance and affordability like the VX-Freedom. You’re looking at best-in-class optics – crisp, clear images with unmatched edge-to-edge clarity. And because we know you don’t back down to a challenge, it’s also complete with military-spec lens coatings that provide abrasion resistance, protecting the riflescope in the most challenging terrain.

Did we mention that you’ll be able to see the previously unseen? It's no secret that the first and last 20 minutes of any big game hunt are often the most crucial – it's when the animals are most likely to be up and moving and when you're most likely to get a shot. Thing is, that's also when there's not much light to work with, and you can't hit what you and your riflescope can't see. That’s why the VX-Freedom line incorporates Leupold’s Twilight Light Management System, a proprietary lens coating system that increases the amount of usable light that reaches your eye. Translation: Your optic will still be able see Bullwinkle during those last five minutes of legal light even if your naked eye can’t. Which means you’re more likely to be calling buddies to help you pack out a kill under the stars.

The VX-Freedom series is everything you’ve come to expect from a Leupold optic. It's tested to the very same ruggedness standards as our top-tier riflescopes. It’s also backed by the Leupold Full Lifetime Guarantee because we know you’re going to put it through the paces.

At the end of the day, you don’t quit, and you don’t back down. Neither should your optics. Epic moments don't create themselves. Be bold. Be relentless.