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Leupold VX-Freedom Named New Optic of the Year at 2018 Worldwide Spring Show

March 01, 2018

The VX-Freedom from Leupold & Stevens, Inc., was named the “New Product of the Year” for the optics category at the 2018 Worldwide Spring Show in Reno, Nev. earlier this month.

Worldwide is a member-owned buying group that has been supplying independent retailers across the United States and Canada with products and services for 60 years. It's comprised of professional merchandise buyers with extensive wholesale and retail backgrounds. The "New Product of the Year" awards are voted upon by the independent dealers that comprise Worldwide.

“The VX-Freedom line is built to deliver the relentless versatility and performance hunters and shooters have come to expect from the Leupold brand,” said Bruce Pettet, president and chief executive officer of Leupold & Stevens, Inc. “We’re ecstatic that the Worldwide retailers have seen it and deemed it worthy of such recognition. They’re on the frontlines, working with consumers every day – which makes this honor a true testament to the Leupold brand.”

The VX-Freedom delivers relentless reliability and elite optical performance at a price point that’s impossible to disagree with – especially given that the line is designed, machined, and assembled in the United States. It is currently available in some of the industry’s most popular magnification ranges, such as 1.5-4x20, 2-7x33, 3-9x40, 3-9x50, 4-12x40. The series supports muzzleloader, rimfire, and centerfire rifles. Duplex, Pig-Plex and the new Rimfire MOA, Tri-MOA and UltimateSlam reticles are available.

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