Leupold & Stevens, Inc., has announced a new social campaign – “Relentless + Ready” – that will award dedicated fans of the brand this October. Selections from the company’s extensive Pro Gear catalog of products will be up for grabs to those who proudly display their alliance with the #LeupoldCore.

With fall finally here, epic moments worth sharing are aplenty. That's why all month long, Leupold’s social media accounts will exclusively feature photos submitted by the brand’s dedicated fans. If that wasn’t enough, every tagged or submitted photo during the month of October will automatically be entered to win the Grand Prize, a package which features a new-for-2018 optic that will be revealed later this month. To enter, consumers can tag @LeupoldOptics on Instagram with the hashtag #LeupoldCore in the caption, or submit photos directly to Leupold at Leupold.com/LeupoldCore.

“Hunting seasons have arrived throughout the country, and our consumers are some of the most dedicated outdoorsmen and women in the sport. We’ll be celebrating them this October.” said Michael Wunnicke, Director of Marketing for Leupold & Stevens, Inc. “So get out there, get after it, and show us that you’re relentless and ready for whatever comes your way – you might be hearing from us if you do.”

Every submission that is featured on Leupold’s Instagram page will receive a branded Core hat. Additional prize packages – featuring hats, shirts, and more from the Leupold Pro Gear line – will be awarded to the top entry each week. All entries will be eligible for the Grand Prize drawing.

Leupold’s “Relentless + Ready” campaign officially launches today, Oct. 1, 2018, and runs through Oct. 31. The Grand Prize winner will be notified upon the completion of the campaign.