June 26, 2018

Leupold & Stevens, Inc., has announced that it will be sponsoring #DeerWeek, a seven-day promotional event that will air on the Outdoor Channel and Sportsman Channel from Sept. 17-23, 2018.

#DeerWeek, which launched in 2017, is a unique, week-long, cross-platform event that features a Prime takeover of both Outdoor Channel and Sportsman Channel for seven days. Deer-specific content will also take center stage on relevant print, digital, and social media platforms owned by the Outdoor Sportsman Group. Leupold products will be featured on a regular basis on both networks – most notably by brand ambassadors like Jim Shockey, the Drury family, and Brian “Pigman” Quaca.

“Jim Shockey’s Uncharted,” delivers mystery and suspense as its host seeks out some of the most amazing places, people, and wildlife that exist today. The Drury family – famous for their lifetime pursuit of the whitetail deer – will bring the deer-themed marathon to life with episodes of “THIRTEEN,” “Critical Mass,” and “Bow Madness.” The programs featuring Shockey and the Drury family will air on Outdoor Channel. “Pigman: The Series,” meanwhile, will be found on Sportsman Channel. It’s the story of Brian “Pigman” Quaca, a true-blue original character at his core, who entertains audiences with his rough and tough hunting lifestyle.

“Hunters have been pursuing deer for generations. It’s an annual event that draws hunters together from near and far for the adventure, camaraderie, and filling their freezers for the upcoming year,” said Michael Wunnicke, Director of Marketing for Leupold & Stevens, Inc. “Leupold team members share in that passion, and our brand ambassadors have hunted them throughout the country. We’re excited to help share some of those stories on Outdoor Channel and Sportsman Channel this fall.”