Wunnicke Joins Leupold & Stevens, Inc.

BEAVERTON, Ore. — Leupold & Stevens, Inc. is proud to announce that Michael Wunnicke has joined the company in the role of Product Line Manager for Leupold’s Elite Shooting Gear line on January 20th, 2015.

Prior to joining Leupold, Wunnicke held key product development positions at Adidas, Underarmour, and most recently, SIG Optics. He also spent several years at Leupold & Stevens, Inc. in the role of Key Account Manager and Brand Manager. Wunnicke is a lifelong hunter and outdoorsman and will oversee the development of the Leupold Elite Shooting Gear Line.

Bruce Pettet, CEO of Leupold & Stevens, Inc. stated,“We are very excited to have Michael heading development of our newest category, Elite Shooting Gear. His well-rounded experience and proven success make him the ideal leader for this category that’s focused on our core consumer. Michael’s passion and perspective will be key ingredients to the success of the line.”

According to Tim Lesser, Director of Product Development for Leupold & Stevens, Inc., “Michael brings a unique combination of organization, creativity, collaboration and leadership to the company, and is a great fit with our culture and long term growth plan.”