• Leupold® Adds Social Media Expert to Marketing Staff


    BEAVERTON, Ore. — Leupold® has added Wendy Cunningham to its marketing staff, bringing additional expertise to the optics authority’s social media efforts. Cunningham brings a wide variety of experience in the shooting and hunting industry to Leupold. Before she launched her own marketing and graphics firm focused on outdoor recreation, Cunningham worked for the National […]

  • Bruce Pettet named new Leupold & Stevens President and CEO

    Bruce Pettet named CEO of Leupold Optics

    We are pleased to announce that Bruce Pettet has been named Leupold & Stevens Chief Executive Officer and President. His start date will be March 17, 2014. A proven brand-builder, Pettet brings a wealth of experience and a track record of success in marketing products and brands to a wide consumer audience. “We’re excited by […]

  • Leupold & Stevens hosts first official meeting of JROC Foundation


    The Joint Regional Operations Center (JROC) Foundation, a newly formed non-profit organization designed as a public-private partnership for law enforcement training, held its first official meeting today with local law enforcement leaders. “It was our distinct pleasure to host JROC and members of the local law enforcement community. We are committed to making the world’s […]

  • Manufacturer of the Year, says NASGW

    For the third year in a row, we were named 2013 Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers. In the three-year history of the award, we have been the only brand to be named the Optics Manufacturer of the Year. “We are honored to once again be named NASGW’s […]

  • New Reticle Viewer

    Leupold Reticle Viewer Tool

    We knew we’d start something in 1962, but who could have anticipated the sheer amount of ingenuity, innovation, and utility that would come of our invention of the Duplex Reticle? From solid and true wire reticles like the Boone & Crockett reticle, to our etched glass Circle Plex reticles, or any of the 70+ types, […]