Leupold & Stevens, Inc., Announces Marketing Department Promotions
BEAVERTON, Ore. — Leupold & Stevens, Inc. is pleased to announce several staff promotions within their Global Marketing department.
“These changes acknowledge the significant accomplishments of some key individuals on our marketing team. We are incredibly fortunate to have so many world-class marketing and brand experts in-house at Leupold & Stevens” said Rob Morrison, Vice President of Global Marketing.
Mike Slack has been promoted to the position of Brand Creative Director. Slack has played key roles in the leadership of marketing, communications and advertising throughout his 33 years of service at Leupold & Stevens. In his new role, he will be focused on leading all creative development, fostering key strategic industry partnerships and management of the overall brand experience at our US manufacturing facility in Beaverton, Oregon.
Pat Mundy has been promoted to the position of Director of Brand Communications. Mundy has been with Leupold & Stevens more than 10 years and has played a key leadership role in brand management, merchandising, marketing, communications and public relations. His new role will be focused on providing leadership in the areas of advertising, digital/web communications, show sponsorships, celebrity endorsements, media and industry relations, merchandising and marketing services.
Shane Meisel and Steve Krajczynski have been named Managers within the Marketing department with Meisel leading Trade Marketing programs and Krajczynski leading Consumer Marketing programs. Both were previously in Brand Management roles at the company and will report to Pat Mundy as part of the Brand Communications team. Prior to joining Leupold & Stevens in 2011, Meisel worked in various product and brand management positions at JELD-WEN Windows and Doors and The Stanley Works. Krajczynski joined the company in 2014 after spending nine years working for the Craft Brew Alliance marketing leading beer brands including Widmer Brothers and Kona Brewing.
Finally, a new team, Consumer Product Services, is being added to the Marketing department and will focus on the consumer-facing aspects of the business. The areas that will be consolidated within the new Consumer Product Services team are Technical Services, Product Services, the Leupold Custom Shop and Product Training. The Consumer Services group will be led by Tim O’Connor as Manager of Consumer Services. O’Connor has worked at Leupold & Stevens for almost 15 years and is considered an expert in optical products and solutions.
Slack, Mundy and O’Connor will all report to Morrison and make up the Global Marketing Leadership Team.
“Under Rob’s leadership, with support from Mike, Pat, Tim and their teams, we are positioning ourselves for aggressive future growth” said Bruce Pettet, President and CEO of Leupold & Stevens. “Their unique talents will allow us to build on our already strong bonds with consumers and craft programs that will drive our brand for years to come.”