Leupold® Honored to be Named Cabela’s Strategic Partner


BEAVERTON, Ore. — Leupold & Stevens, Inc., has been named one of Cabela’s® Strategic Partners of the Year. This honor is given out to Cabela’s top partners, and Leupold® was recognized in the hunting category.

“Cabela’s is honored to present the Strategic Partnership Award to Leupold and chose to do so because of their continuous efforts to raise the bar when it comes to planning, forecasting, and providing quality products for us to carry in our stores,” said Sean Streff, vice president of merchandising in hardgoods for Cabela’s. “We appreciate the support that Leupold has provided and value the relationship we have been able to build with them over the years.”

“On behalf of our more than 650 team members making riflescopes every day in our Beaverton, Oregon factory, I want to express our deep appreciation for this recognition” said Bruce Pettet, president and chief executive officer for Leupold & Stevens, Inc. “We truly value our partnership with Cabela’s.”

With a relationship spanning many decades, Leupold and Cabela’s have a long history together. Traditionally one of the retailer’s top optics brands, the Leupold Gold Ring™ is a familiar site in Cabela’s retail stores and online sites.

Based on a variety of metrics, the Strategic Partner of the Year award looks at the level of marketing support, customer service and strategic planning ability of Cabela’s vendors. As an Omni level retailer, Leupold delivers optimum support and service to Cabela’s and its customers.