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Leupold Names Shane Meisel as Director of Marketing

July 01, 2019

Leupold & Stevens, Inc., has announced that longtime employee Shane Meisel has been named the company’s Director of Marketing, effective immediately.

An Oregon native, Meisel has been with Leupold since 2011. In that time he has served as a Brand Manager, Manager of Trade Marketing, and Director of International Sales and Marketing.

“Shane has been a dedicated member of the Leupold family for years, and in that time he’s had the opportunity to work with Product, Sales, and Marketing teams, respectively,” said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. “His skillset and commitment to the Leupold brand make him the ideal choice to lead our Marketing efforts going forward.”

Prior to joining Leupold & Stevens in 2011, Meisel worked in various product and brand management positions at JELD-WEN Windows and Doors and The Stanley Works. During his previous tenure in Leupold’s Marketing department, he oversaw all trade marketing programs.

“I’ve been a proud member of the Leupold team for eight years, and I have great respect for the company and its legacy,” Meisel said. “I’m excited to lead our incredibly talented Marketing department and build upon the amazing brand energy that is already in place.”

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