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Leupold Invites You to Join ‘The Hunt’ For New Line of Performance Eyewear

January 07, 2020

Leupold & Stevens, Inc., has launched a nationwide treasure hunt to promote its new-for-2020 line of performance eyewear. Dozens of sets of performance eyewear have been hidden in publicly-accessible areas throughout the continental United States, and their respective GPS coordinates are available now at www.Leupold.com/The-Hunt.

Leupold worked with industry insiders to hide special performance eyewear kits – which are housed in Pelican Personal Utility Ruck Cases – across the United States. The GPS coordinates were revealed on Jan. 8, 2020. When a kit is found, searchers are encouraged to post a photo of themselves with the new performance eyewear, geotag it, and comment using the included "FoundMe" code so Leupold can mark the pair as found.

“The Leupold Core are the most diehard hunters and shooters in the world,” said Shane Meisel, Director of Marketing for Leupold & Stevens, Inc. “With ‘The Hunt,’ we’re offering them a chance to own a pair of our performance eyewear months before any models are available to the general public. Get out there, have some fun, and get your hands on a set before they’re gone.”

The included performance eyewear are designed, machined, and assembled in the United States. Lightweight, rugged, and clear, they are built to outperform in the harshest conditions. Five styles will be available to the public in spring 2020. All five share numerous top-of-the-line features like infused polarized lenses, which eliminate glare and keep your eyes fresh whether you’re on the water or in the field. Leupold’s Guard-ion hydrophobic coating sheds dirt, water, and fingerprints for a clear, crisp image, while Diamondcoat-hardened lenses reduce surface scratches. Daylight Max technology, meanwhile, provides UV protection for optimal performance in bright conditions. The entire performance eyewear line is made from lightweight, ballistic-rated materials and ships with scratch-resistant polarized lenses as rugged and clear as the Leupold’s award-winning sporting optics.

Three of the five Leupold Performance Eyewear designs go a step further by offering an ANSI Ballistic Rating. Translation: they meet or exceed ANSI high-velocity impact standards for eye protection, meaning you’ll have eyewear which looks great and serves as appropriate eye protection when you’re shooting.

“Leupold consumers expect the highest-quality optics in the world. When we chose to enter the eyewear market, we spent two years making sure the final product lived up to our exacting standards,” said Tim Lesser, Vice President of Product Development at Leupold & Stevens, Inc. “The result is a product line which takes full advantage of the 113 years of optics manufacturing expertise only Leupold can offer.”

Leupold’s “The Hunt” promotion will run until each kit has been located. Don’t wait – the race is on. Visit www.Leupold.com/The-Hunt to find out if a kit has been hidden near you.

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