• Bruce Pettet named new Leupold & Stevens President and CEO

    Bruce Pettet named CEO of Leupold Optics

    We are pleased to announce that Bruce Pettet has been named Leupold & Stevens Chief Executive Officer and President. His start date will be March 17, 2014. A proven brand-builder, Pettet brings a wealth of experience and a track record of success in marketing products and brands to a wide consumer audience. “We’re excited by [...]

  • Leupold & Stevens hosts first official meeting of JROC Foundation


    The Joint Regional Operations Center (JROC) Foundation, a newly formed non-profit organization designed as a public-private partnership for law enforcement training, held its first official meeting today with local law enforcement leaders. “It was our distinct pleasure to host JROC and members of the local law enforcement community. We are committed to making the world’s [...]

  • Manufacturer of the Year, says NASGW

    For the third year in a row, we were named 2013 Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers. In the three-year history of the award, we have been the only brand to be named the Optics Manufacturer of the Year. “We are honored to once again be named NASGW’s [...]

  • New Reticle Viewer

    Leupold Reticle Viewer Tool

    We knew we’d start something in 1962, but who could have anticipated the sheer amount of ingenuity, innovation, and utility that would come of our invention of the Duplex Reticle? From solid and true wire reticles like the Boone & Crockett reticle, to our etched glass Circle Plex reticles, or any of the 70+ types, [...]

  • Leupold Pro Staff Jessie Duff wins Lady’s Title at USPSA Open Nationals

    Jessie Duff USPSA Open Naitonal Champion Leupold Optics Pro Shooter

    Professional shooter Jessie Duff successfully defended her title at the United States Practical Shooting Association’s Open National Championship, held Sept. 27-29 in St. George, Utah. A marathon match, made up of 22 stages, the ladies championship came down to 1.2 percentage points between Duff and the runner-up. Running a Leupold® DeltaPoint® on her custom race [...]